Know which locations answer new leads, and which let them go cold.
ReplyClock sends each of your locations a realistic inquiry by web form, email or chat, times the reply, and grades it. Every month you get a location-by-location scorecard with timestamps, evidence and the fixes that matter most.
What we measure
An instant reply isn't a booked job. ReplyClock checks whether each location's reply answered the question, offered a real way to book, and whether anyone followed up. Every test is scored out of 100 with the same published rubric, so a grade in Dallas means the same thing as a grade in Denver.
Speed to first useful reply
Business-hours time from submission to the first reply, from a person or an AI, that engages the question we asked. A generic "got your message" autoresponder doesn't count.
Was the question answered?
Every inquiry asks a real service question. We grade whether the reply actually answered it or deflected it.
A booking path offered
A booking link or a specific time scores best. "Let us know" scores least. We never book, so we check whether a real way to book was offered.
Follow-up over 7 days
Follow-ups that add something or move toward a booking count fully. The same nudge sent again and again counts as an automated drip.
Personal and specific
Does the reply speak to what we asked and where we asked it, or is it a template?
Professionalism
The right name, brand and location, no errors, a named sender with contact details, a courteous tone, and no made-up details from a bot.
Every test also gets two labels that don't change the score: the reply type (likely a person, likely AI or automated, or unclear, with our reason, as our judgment) and whether a named person took over the lead within 7 days.
How results are reported (rubric v3)
The six scores above are unchanged. Rubric v3 adds rules for how each test is classified and reported, so a broken form or a single test is never mistaken for a pattern.
One outcome per test
Every test gets exactly one outcome: useful reply, autoresponder only, confirmed delivered with no reply, submission failed, or not testable.
Broken forms reported separately
A form that errors out, or a channel we can't test honestly, goes on a separate Intake health line. It's never averaged into the response score and never added to missed replies.
Sample size on every score
Every score shows how many tests it's based on (n). One test is a "single sample", 2–3 an "early read", and 4 or more across at least 2 days and 2 channels a "pattern". Only patterns are ranked.
3-month trend
Clients see each location's score month by month with its n. We say "improving" or "declining" only when the score moved 10 points or more and both months have at least 2 tests.
Fixes, then a retest
Each scorecard lists corrective actions for your managers to assign. When one is marked done, we retest that location within about 2 weeks and record whether it's fixed.
See it on a sample
View the sample scorecard or download it as a PDF. It uses example data for a fictional brand.
Using an AI reply tool?
We score AI and human replies on the same rubric, so you can see whether your bot is actually moving leads toward a booking. An instant reply isn't a booked job.
Fast is only the start
A bot can answer in seconds. We check whether that answer dealt with the question, offered a real way to book, and followed up with something useful.
Labeled, not guessed at
Each reply is labeled likely person, likely AI or automated, or unclear, with the reason. It's our judgment, and it never changes the score.
Handoffs and made-up details
We note whether an automated reply ever handed the lead to a named person, and we deduct for details a bot made up. Qualifying questions are noted, not penalized.
How it works
Nothing to install, and no access to your systems.
1. Agree on scope
You pick the locations and channels (web form, email, site chat). We get your written permission to test them.
2. We send the inquiry
Each month every location gets a realistic inquiry, submitted Tuesday–Thursday between 10 AM and 2 PM local time.
3. We watch for 7 days
We log every reply and follow-up with full timestamps. We never book an appointment or tie up your staff.
4. You get the scorecard
Grades with confidence labels, a ranking of the locations with enough tests to compare, time to first reply, screenshots, and the top fixes, as a PDF and a web page.
Honest methodology
An independent measurement only works if it's fair and checkable.
- Your locations are tested only with your written permission. Client tests follow a scope you approve.
- Prospects get one disclosed inquiry. Before you're a client, any benchmark is a single inquiry through a form meant for new customers. It clearly says it's a ReplyClock response-time benchmark, asks one real question, and says no appointment will be booked. Its result is labeled "Single sample, not a verdict": one disclosed inquiry to one location on one day.
- We never bypass a CAPTCHA. No solving tools or workarounds: a visible challenge is completed only by hand by a ReplyClock team member, and if no one can, the test is marked "not testable" and left out of every average. We also never book appointments, and never reply after your team's first message, so your follow-up is measured as it really happens.
- Every score can be checked. We keep the submission time, screenshots and each reply with full email headers. Anyone can recompute a grade from the evidence.
- What we don't measure yet: phone calls and text messages. If a form requires a phone number, we enter our business number and log any callback. Forms that require a street address, or only let you book an appointment, are marked "not testable" rather than scored.
How ReplyClock tests lead response
Pricing
Simple monthly plans. Cancel any time. All plans use the same rubric and evidence standard.
Starter
For emerging brands and regional operators.
- Up to 10 locations
- 2 web-form tests per location per month
- Monthly scorecard: PDF + web
- Per-location scores with "early read" confidence labels, and top 3 fixes
Growth
For growing franchise systems.
- Up to 50 locations
- 4 tests per location per month across web form and email, plus site chat where offered
- Ranking of locations that reach "pattern" confidence
- 3 competitor benchmarks
- Region and owner rollups
- Raw evidence export
Network
For larger systems and multi-brand groups.
- Up to 150 locations
- Everything in Growth
- 4+ tests per location per month across web form, email and site chat where offered
- 5 competitor benchmarks
- Quarterly review call
Free 3-location snapshot
Pick three locations. With your written permission we'll test each one and send you a scorecard with grades, timings and fixes. No cost, no obligation.