SAMPLE DATA · FICTIONAL BRAND · for illustration only
ReplyClock
Lead-Response Scorecard · October 2026 · Rubric v1

Example Plumbing Co.

8 Texas locations tested Oct 6–8, 2026, each watched for 7 days. All times are Central Time (CT). Speed is scored on business hours: the location's posted hours, or Mon–Fri 9 AM–5 PM.

F 57
Network average (of 100)
6 of 8
Locations that sent a personal reply
2 hr 1 min
Median time to first personal reply (business hours)
1 A · 2 B · 2 D · 3 F
Grade mix

Top 3 fixes

  1. Fix Houston West's web form today. It rejected both of our submissions, so every web lead there is being lost (tagged "Broken intake").
  2. Put a named person behind every form inbox. San Antonio sent only an autoresponder and a promo email. Route form leads to a monitored inbox with an owner and a target of a personal reply within 1 hour.
  3. Answer the question in the first reply, and follow up once. Fort Worth deflected to "call the office", and Plano and Round Rock answered only in part. A shared reply template with price ranges and a booking link would lift scores on Question answered and Next step. Plano and Fort Worth never followed up.

Location ranking

#Location / channelFirst personal reply (clock time)Business hrs Spd
35
Pers
15
Ans
20
Next
10
F/U
12
Prof
8
ScoreGrade
1Austin North
Web form · submitted Tue Oct 6, 10:12 AM CT
10:15 AM CT (3 min)3 min35152010128100A
Named technician answered the question and sent a booking link. Two personal follow-ups.
2Round Rock
Site chat · submitted Wed Oct 7, 11:05 AM CT
11:09 AM CT (4 min)4 min351510107885B
A person joined the chat fast. Gave a price range but skipped the camera-inspection question.
3Dallas Central
Web form · submitted Tue Oct 6, 10:40 AM CT
11:32 AM CT (52 min)52 min30152067684B
Full answer and asked us to reply with a good time. Unsigned, with no contact details.
4Plano
Email · submitted Thu Oct 8, 10:02 AM CT
1:12 PM CT (3 hr 10 min)3 hr 10 min241510100665D
Booking link, partial answer, no follow-up.
5Katy
Email · submitted Wed Oct 7, 1:20 PM CT
Thu Oct 8, 4:45 PM CT (27 hr 25 min clock)11 hr 25 min6152067862D
Thorough, friendly answer, but it arrived the next afternoon.
6Fort Worth
Web form · submitted Tue Oct 6, 1:30 PM CT
4:52 PM CT (3 hr 22 min)3 hr 22 min2415420651F
Reply said "just call the office". The question wasn't answered.
7San Antonio
Web form · submitted Wed Oct 7, 10:25 AM CT
None in 7 days—03003612F
Autoresponder only, then a generic promo email. No person ever replied.
8Houston West
Web form · submitted Thu Oct 8, 11:10 AM CT
Form error (retried Fri Oct 9, 11:15 AM CT)—0000000F
Broken intake: the form returned an error on both attempts. A real lead would be lost.
How scores work (rubric v1):

Each location's evidence folder holds the submission timestamp, screenshots, and every reply with full email headers.